breadcrumbs-home cross minus plus menu search oregon chemeketa-instagram envelope-o star check close home chevron-left chevron-right plus2 chevron-up chevron-down twitter facebook envelope linkedin angle-left angle-right angle-up angle-down rotate-left instagram
Jump to Header Jump to Main Navigation and Secondary Navigation Jump to main content Jump to Footer

Hospitality & Tourism Management

Earn your associate's degree or a certificate in a wide variety of tourism-related fields at Chemeketa. We also offer professional development opportunities for workers in the tourism industry.

Potential Salary$50,000

topics Business Management

Skills & InterestOrganization

CareersBusiness & Management

  • A resort in the mountains overlooking a lake with clear water

Why choose program or class?

Chemeketa's flexible online Hospitality and Tourism Management program can prepare you for work in Oregon's booming tourism industry in a few as 10 months. Courses are offered entirely online so you can participate when your schedule permits.

Our experienced faculty have risen through the industry from the ground up and are still active in the field. They will show you the path to the career you envision in the world’s largest industry.

What will you learn?

Whichever hospitality or tourism industry job you are aiming for, Chemeketa has a program that can help you stay on target. Courses at Chemeketa cover everything from daily restaurant operations to hotel management and special event planning to catering.

What will you do?

With a degree or certificate from Chemeketa's Hospitality and Tourism Management program, you will have the opportunity to apply your skills in a range of occupations including –

  • Concierge
  • Hotel or motel manager
  • Food service manager
  • Meeting and convention manager
  • Attractions managers
  • Food cart entrepreneurs
  • Wedding, event and convention planners
  • Restaurant, bar and winery tasting room managers
  • ASSOCIATE OF APPLIED SCIENCE DEGREE

    Students completing the AAS Degree should be able to –

    • Organize and promote a special event or meeting utilizing appropriate industry techniques
    • Discuss technology platforms within industry-specific distribution and promotion processes in order to anticipate market trends
    • Develop marketing strategies specific to Hospitality & Tourism 
    • Manage lodging operations throughout the guest cycle to maximize revenues
    • Use industry-specific cost control terms and techniques to improve profitability
    • Implement operational strategies that optimize Balanced Scorecard results

    Two years
    92 credits

    General Education Requirements (20 credit hours)

    COMM218 Interpersonal Communication (or higher)

    MTH060 Introductory Algebra+ (or higher)

    PSY104 Workplace Psychology+ (or higher)

    WR121 The College Essay+ (or higher)

    WR227 Technical Writing

    Hospitality and Tourism Management Degree Core Requirements (72 credit hours)

    BA101 Introduction to Business

    BA206 Business Management Principles

    BA226 Business Law 1

    HTM100 Hospitality Industry4

    HTM104 Tourism and Travel Industry

    HTM105 Restaurant Operations 

    HTM107 Hospitality Cost Control

    HTM114 Travel Destination Geography

    HTM125 Special Event Planning

    HTM127 Selling in Hospitality and Tourism Management

    HTM131 Customer Service Management

    HTM138 Foods and Beverages: Gastronomy

    HTM143 Computer Reservation Systems

    HTM203 Service Marketing

    HTM209 Lodging Operations

    HTM224 Catering and Banquets

    HTM226 Meetings and Conventions

    HTM290 Hospitality and Tourism Management Strategic Management

  • HOSPITALITY & TOURISM MANAGEMENT CERTIFICATE

    The Hospitality Management certificate focuses on hospitality industry careers related to hotel operations, marketing and sales; meeting, convention and special event planning; catering and banquet operations; and casino supervision. The certificate prepares students for direct entry into the workforce and allows them to continue their education into the Hospitality Management associate of applied science degree program.

    Students completing the Hospitality and Tourism certificate should be able to –

    • Organize and promote a special event or meeting utilizing appropriate industry standards
    • Establish a service-profit link to deliver competitive guest experiences in diverse cultural groups
    • Demonstrate the ability to anticipate market trends within industry-specific distribution processes and technology platforms.

    One year
    48 credits

    General Education Requirements (16 credit hours)

    COMM218 Interpersonal Communication (or higher

    MTH060 Introductory Algebra+ (or higher)

    PSY104 Workplace Psychology+ (or higher)

    WR121 The College Essay+ (or higher)

    Hospitality and Tourism Management Certificate Core Requirements (32 credit hours)

    HTM100 Hospitality Industry

    HTM104 Tourism and Travel Industry

    HTM105 Restaurant Operations

    HTM125 Special Event Planning

    HTM127 Selling in Hospitality and Tourism Management

    HTM131 Customer Service Management

    HTM138 Foods and Beverages: Gastronomy

    HTM143 Computer Reservation Systems

  • FOOD & BEVERAGE MANAGEMENT CERTIFICATE

    The Food and Beverage Management certificate prepares students for direct employment in food and beverage supervision In the following fields –

    • Hotels, resorts, and convention/exposition centers
    • Catering and event companies
    • Free-standing bars
    • Restaurants and food trucks
    • Attraction-based concessions such as museums, gardens, and zoos
    • Tasting rooms in wineries
    • Microbreweries and craft distilleries
    • Local attractions or institutions with food service such as theme parks, museums, hospitals, schools, and correctional facilities

    Students completing the Food and Beverage certificate should be able to –

    • Establish a service-profit link to deliver competitive guest experiences to diverse cultural groups
    • Develop marketing strategies specific to Hospitality & Tourism
    • Use industry-specific cost control terms and techniques to improve profitability

    Ten months
    36 credits

    Food and Beverage Management Certificate Requirements (36 credit hours)

    HTM100 Hospitality Industry

    HTM104 Tourism and Travel Industry

    HTM105 Restaurant Operations

    HTM107 Hospitality Cost Control

    HTM125 Special Event Planning

    HTM131 Customer Service Management

    HTM138 Foods and Beverages: Gastronomy

    HTM203 Service Marketing

    HTM224 Catering and Banquets

  • LODGING MANAGEMENT CERTIFICATE

    The Lodging Management certificate prepares students for direct employment in lodging supervision in the following businesses –

    • Hotels
    • Motels
    • Resorts
    • Inns
    • Bed & Breakfast accommodations

    Courses focus on –

    • The history and current landscape of the hospitality and tourism industry
    • Market segmentation of lodging guests
    • Supervising guest service employees
    • Lodging guest accounting and record-keeping practices
    • Industry-specific web technologies used to attract and engage potential customers
    • Meeting and event services provided in lodging establishments

    Students completing the Lodging certificate should be able to:

    • Demonstrate the ability to anticipate market trends within industry-specific distribution processes and   technology platforms
    • Develop marketing strategies specific to hospitality and tourism
    • Manage lodging operations throughout the guest cycle to maximize revenue

    Ten months
    36 credits

    Lodging Management certificate requirements (36 credit hours)

    HTM100 Hospitality Industry

    HTM104 Tourism and Travel Industry

    HTM125 Special Event Planning

    HTM127 Selling in Hospitality and Tourism Management

    HTM131 Customer Service Management

    HTM143 Computer Reservation Systems

    HTM203 Service Marketing

    HTM209 Lodging Operations

    HTM226 Meetings and Conventions

  • EVENT MANAGEMENT CERTIFICATE

    The Event Management certificate prepares students for direct employment in meeting and event planning for –

    • Large hotels
    • Convention centers
    • Local attractions
    • Private catering or event management companies
    • Private corporations.

    Students completing the Event Management certificate should be able to –

    • Organize and promote a special event or meeting utilizing appropriate industry techniques
    • Establish a service-profit link to deliver competitive guest experiences in diverse cultural groups
    • Develop marketing strategies specific to hospitality and tourism

    Ten months
    36 credits

    Event Management certificate requirements (36 credit hours)

    HTM100 Hospitality Industry

    HTM104 Tourism and Travel Industry

    HTM125 Special Event Planning

    HTM127 Selling in Hospitality and Tourism Management

    HTM131 Customer Service Management

    HTM138 Foods and Beverages: Gastronomy

    HTM203 Service Marketing

    HTM224 Catering and Banquets

    HTM226 Meetings and Conventions

  • TOURISM & TRAVEL MANAGEMENT CERTIFICATE

    The Tourism and Travel Management certificate focuses on travel-related careers in –

    • Airlines
    • Tour operations
    • Resort and hotel front-desks
    • Travel agencies

    The certificate prepares students for direct entry into the workforce and allows them to continue into the Hospitality and Tourism degree program.

    Students completing the Travel and Tourism Management certificate should be able to –

    • Organize and promote a special event or meeting utilizing appropriate Industry techniques
    • Demonstrate the ability to anticipate market trends within industry-specific distribution processes and technology platforms
    • Develop marketing strategies specific to hospitality and tourism


    Ten months
    36 credits

    Tourism and Travel Management certificate requirements (36 credit hours)

    HTM100 Hospitality Industry

    HTM104 Tourism and Travel Industry

    HTM114 Travel Destination Geography

    HTM125 Special Event Planning

    HTM127 Selling in Hospitality and Tourism Management

    HTM131 Customer Service Management

    HTM143 Computer Reservation Systems

    HTM203 Service Marketing

    HTM226 Meetings and Conventions

     

     

  • Class Schedule and Offerings

    A projection of when classes are offered each year. All HTM classes are 4 credit hours.

    Summer Term

    Course            Title                                                 
    HTM 100        Hospitality Industry                                          
    HTM 138        Foods and Beverages:Gastronomy                     

    Fall Term

    Course            Title                                                 
    HTM 100        Hospitality Industry
    HTM 104        Tourism and Travel Industry                                
    HTM 114        Travel Destination Geography
    HTM 125        Special Event Planning                                         
    HTM 131        Customer Service Management
    HTM 138        Foods and Beverages:Gastronomy  
    HTM 209        Lodging Operations                                               

    Winter Term

    Course            Title                                                 
    HTM 100        Hospitality Industry                                 
    HTM 104        Tourism and Travel Industry                         
    HTM 105        Restaurant Operations                                
    HTM 107        Hospitality Cost Control                              
    HTM 125        Special Event Planning                               
    HTM 127        Selling in Hospitality and Tourism Management   
    HTM 138        Foods and Beverages:Gastronomy            
    HTM 226        Meeting and Conventions                           

    Spring Term

    Course            Title                                                 
    HTM 100        Hospitality Industry
    HTM 104        Tourism and Travel Industry                       
    HTM 125        Special Event Planning                               
    HTM 131        Customer Service Management                  
    HTM 143        Computer Reservation Systems                   
    HTM 203        Service Marketing                                    
    HTM 224        Catering and Banquets                                
    HTM 290        Hospitality & Tourism Management Strategic Management